UTRGV Athletics - Digital and Social Media Internship
UTRGV Athletics is seeking qualified and creative social media enthusiasts who are well-organized and eager to join a fun and energetic organization. Qualified applicants will help UTRGV Athletics with a social media strategy for Twitter, Facebook and Instagram. They will also assist in developing creative and engaging content for all social media platforms, as well as utilizing social media tracking tools to produce weekly reports that evaluate the performance and effectiveness of our social media campaigns.
Duties and Responsibilities
- Help develop and manage the department’s social media strategy for Twitter, Facebook, and Instagram
- Assist in developing creative content that will increase online engagement and interaction pregame, in-game and postgame
- Help create and schedule content for all social media platforms
- Utilize social media tracking tools to produce weekly reports that evaluate the performance and effectiveness of social media campaigns
Learning Outcomes
- Interns will gain a comprehensive understanding of digital communication strategies and online outreach initiatives for a Division I collegiate sports program
- Interns will learn to collaborate with others to develop creative and high quality, pregame, in-game, and post-game social media content
- Interns will be able to develop a social media campaign catered to different target markets based on the various UTRGV Athletics athletic programs.
- Interns will learn industry standards and best practices for all social media platforms and content creation
- Interns will learn to develop a content and communication calendar
Qualifications
- Ability to work in a fast-paced, dynamic environment as part of a team
- Strong writing skills with a specific understanding of how to write and communicate on each social platform
- Ability to think creatively and visually with regards to the presentation of content
- Should possess experience with established social platforms including Twitter, Facebook and Snapchat
- Must be trustworthy given access to sensitive information.
- Graphic design/Photoshop skills a plus
- Ability to analyze social media data and organize into actionably information.
- Highly effective internal and external communicator
- Ablity to produce high quality work under tight deadlines
- Must be able to work nights and weekends
- Academic Credit Encouraged