Lead Associate, Paid Digital Marketing
Staff whose work requires or potentially could require any in-person interaction with Save the Children colleagues, partners, or beneficiaries must be fully vaccinated against COVID-19 unless otherwise required by law. Save the Children complies with federal, state, and local laws with regard to accommodations related to this policy.
Summary
The Paid Digital Lead Associate is an important part of the agency’s fundraising strategies to back Save the Children’s mission. You will support the Senior Advisor, Digital Marketing with all facets of online advertising for Save the Children, including display, social, paid search, and other inbound marketing strategies, and will work in various advertising platforms to execute campaigns and deliver results against revenue, acquisition and advocacy targets; drive qualified web traffic; and raise brand awareness within the U.S.
What You’ll Be Doing (Essential Duties)
Planning & Execution – 45%
- Assist with the planning & execution of digital advertising campaigns to reach new audiences using existing and emerging channels, including display, social media, video advertising and paid search
- Act as main digital liaison with internal stakeholders; gather goals and objectives of all campaigns and provide notifications of campaign status, as well as results and recommendations
Optimization & Reporting – 40%
- Monitor daily performance and spend of paid digital campaigns and identify areas for optimization
- Execute A/B creative and landing page tests to increase campaign efficiencies
- Report against KPIs and provide actionable analysis for campaign success
- Participate in weekly meetings providing strategic updates
Budget – 10%
- Oversee payment processing of all invoices, including coding and submission to accounts payable; act as main point of contact for invoice processing matters
- Work with internal stakeholders to monitor and track spending
Research & Evaluation – 5%
- Identify, evaluate and execute on development of new vendors and technologies.
Required Qualifications
- Minimum of a High School diploma or equivalent, plus at least 3 years of relevant experience
- Proven direct campaign experience.
- Demonstrated data analysis skills.
- Professional proficiency with MS Office suite, plus advanced Excel skills (vlookup, pivots, macros).
- Demonstrated detail-orientation and ability to successfully deliver results while balancing multiple deliverables, often with competing deadlines
- Professional proficiency in spoken and written English
- Proven ability to communicate and collaborate successfully with staff and teams at all levels, including internal and external partner and agency relationships.
- Proven success as a data-guided digital marketer who always looks for ways to improve and turn insights into action.
- Demonstrated commitment to fostering a culture of diversity, inclusion, and belonging.
Preferred Qualifications
- Nonprofit, political campaign or agency experience
- Experience with tools, preferably Adobe Analytics and Google Analytics
- Copywriting experience
Why you should join the Save the Children Team…
Save the Children US offers outstanding benefits that include health, dental, vision and life insurances, pet insurance, short-term and long-term disability coverage, an Employee Assistance Program, 403(b), generous vacation, personal sick leave, family leave, parental/adoption leave, commuter benefits, dress for your day, and much more.
Click here to learn more about how Save the Children US will invest in YOU!
About Save the Children
Save the Children believes every child deserves a future. In the United States and around the world, we give children a healthy start in life, the opportunity to learn and protection from harm. We do whatever it takes for children – every day and in times of crisis – transforming their lives and the future we share.
Our work for children and their families requires that we commit—at every opportunity—to work together to identify and dismantle persistent systemic and structural racism, inequality, and any other forms of discrimination in this country and beyond. As an anti-racist organization, Save the Children will not tolerate discrimination in any form—in our employment practices, amongst our staff, in our leadership or toward the people we serve. We stand in solidarity with all people to fight for equal rights, justice, inclusion, and belonging.
We provide equal employment opportunities (EEO) to all employees and qualified applicants for employment without regard to race, color, religion, gender, gender identity or expression, ancestry, sexual orientation, national origin, age, handicap, disability, marital status, or status as a veteran. Save the Children complies with all applicable laws.
Save the Children is committed to conducting its programs and operations in a manner that is safe for the children it serves and helping protect the children with whom we are in contact. All Save the Children representatives are explicitly prohibited from engaging in any activity that may result in any kind of child abuse. In addition, it is Save the Children’s policy to create and proactively maintain an environment that aims to prevent and deter any actions and omissions, whether deliberate or inadvertent, that place children at the risk of any kind of child abuse. All our representatives are expected to conduct themselves in a manner consistent with this commitment and obligation.
Save the Children is committed to minimizing safety and security risks for our valued employees, ensuring all are given training, support and information to reduce their risk exposure while maximizing the impact of our programs for children and families. Our shared duty, both agency and individual, is to seek and maintain safe working conditions for all.