Digital Marketing Specialist

Come join us

MVF is looking for experienced Senior Paid Search Executive to join our award-winning performance marketing team. We are one of the world’s largest customer acquisition businesses, headquartered in London, and we are now building out our Austin marketing team with huge growth ambitions over the coming years. With annual marketing spend of over $75M and a team of 90 digital marketing experts at the forefront of new technology,  we really are industry leaders when it comes to paid marketing.

What we're offering you

• Hybrid working (2 days per week remote)
• Lots of room for growth and stretch assignments
• Life Assurance to protect your loved ones
• 401K matched contributions
• Flexible working hours
• Be Well: Our award winning wellbeing and mental health programme to support all MVFers and their families
• Free breakfast when in the office
• Company off-sites and holiday incentives (Ibiza is our usual choice of destination!)
• Competitive holiday benefits (24 days a year paid holiday, plus 7 national holidays)
• Medical coverage including Dental and Vision (with the ability to upgrade) – we want you feeling your best at work!
• Free healthy snacks throughout the day, coffee, tea and fruit infused water
• Paid central Austin parking
• Regular social events – we love working and spending time together, so we like to take time to bond and have fun!

The Role

As the second Search Marketer to work permanently out of the MVF Austin Office you will have the chance to heavily influence the way in which we market in the US by applying local marketing knowledge to a range of high value campaigns previously managed in the UK. 

Within the wider team you will help to form new processes and ways of working as we grow the US marketing team alongside our UK business. You will have the opportunity to lead a small team on quarterly, high-impact projects. You will be expected to raise the standards of performance marketing within your desired channel through continuous innovation, both from a creative standpoint & from how we interpret & action relevant data.

You’re encouraged to test freely and come up with the next ‘best thing’. You will be joining a team at the forefront of digital marketing and have the opportunity to shape the future of Paid marketing at MVF.

Responsibilities:

• Campaign management: Running paid digital marketing campaigns; building successful marketing campaigns from scratch, including engaging ad copy or creative, relevant audience targeting and keyword analysis.
• Strong analytical & numerical skills: Using a variety of data sources to analyze ad performance data, e.g Click Through Rate, Conversion Rate, and how they impact revenue and profit.
• Stakeholder management: Building relationships with other MVF teams, keeping them up to date with campaign performance and any issues or opportunities you or your team have encountered.
• Commercial awareness: Demonstrating an interest in commercial factors behind the marketing, and being comfortable explaining to others what impact these factors have on performance.
• Producing killer marketing content: Producing marketing creative, copy and other content to tight deadlines.
• Problem solving: Showing a creative and innovative approach to problem solving, and able to explain your logic to different stakeholders.
• Ambition and drive: Showing a strong desire to drive to be world class
• Technical knowledge: Proving a thorough understanding of our marketing platforms, both theoretical (how the platform/auction works) and practically (how to do more complex tasks).
• Internal team leadership: Surfacing projects/process improvement initiatives to the wider team to push marketing on our channels to the next level 

What Success Looks Like: 

• Your campaigns are optimized, consistently hitting or exceeding both commercial targets and channel KPIs, and are in line with our team’s best practices
• You’re doing consistent, data driven testing to find new and exciting ways to improve campaign performance - this is crucial in such a fast moving industry
• Campaign issues are quickly understood and resolved, and any negative impact is communicated honestly & transparently to the wider team
• Positive strategies and untapped opportunities are recognized and communicated to the wider team
• Honest feedback about campaign performance is provided, and relationships with key team members are strong and built on trust
• Personal development is made a priority, on an individual basis and as a member of the team, through smart working practice, regular innovation and rising to the challenges you face day-to-day.
• You're a pivotal member of game-changing functional & hub roadmap projects
• You're regularly sharing wins & constantly working collaboratively to solve challenging campaign issues
• You're able to independently prioritize your day-to-day workflow, based on commercial & business need.

Our Ideal MVFer:

• Evidence of strong analytical and numerical ability
• A highly motivated individual with a strong work ethic and a desire to succeed
• A passion for digital marketing
• A detail-oriented individual with a combination of creative and analytical skills
• A proactive and independent approach to working life