Social Media/Marketing Analyst

The Social Media / Marketing Analyst role balances two areas of responsibility: growing social media reach and supporting key marketing campaigns. In the Social Media aspect of the role, you’ll be responsible for implementing a strategy across social media platforms, with the goal of expanding customer engagement, building brand awareness, and supporting company objectives. In the Marketing Assistant aspect of the role, you’ll collaborate with other team members and provide support to a wide range of B2B marketing and outreach initiatives. Ideal candidates will have a passion for helping small businesses and making an impact in regional economic development.

Responsibilities:

Social Media:
 

• Develop and implement a comprehensive B2B social media strategy
• Collaborate with team members to create and execute integrated campaigns that include social media.
• Create and curate engaging content for social media channels, including Instagram, Facebook, Pinterest, and LinkedIn.
• Monitor and respond to customer inquiries, comments, and messages across social media platforms.
• Analyze social media metrics to evaluate the effectiveness of campaigns and adjust strategies accordingly.
• Stay up to date with industry trends and best practices and incorporate them into our social media strategy.
• Monitor and report on competitors' social media activity and adjust our strategy accordingly.
• Adhere to a consistent brand voice and maintain company brand standards in all product support materials and communications.
   

Marketing:
 

• Assist with creation, production and proofing of sales support documents, presentations and related website content.
• Help with event planning and execution.
• Assist with handling and routing sales leads.
• Undertake other projects as assigned, demonstrating flexibility and adaptability in handling diverse responsibilities.
   

Qualifications:
 

• Bachelor’s degree in marketing, communications, or a related field (or equivalent work experience)
• Experience managing social media platforms including Instagram, Facebook, LinkedIn, and Pinterest
• Experience in creating engaging content and campaigns that drive engagement and brand awareness.
• Familiarity with social media tools such as Google Analytics, Hootsuite, Sprout Social and Calendly
• Familiarity with Adobe Creative Cloud (InDesign, Illustrator, Photoshop) and Microsoft Office Suite
• Excellent written and verbal communication skills
• Detail-oriented with a strong eye for accuracy and consistency
• Ability to collaborate and work effectively in cross-functional teams
• Strong organizational and project management skills
• Self-motivated with the ability to prioritize tasks and meet deadlines
   

Are you ready to make a difference?  Do you want to work for a company with a long and successful history? Are you willing to dedicate yourself to learning, growing, and developing your skill set, which could lead to a financially rewarding career, not just a job? 

While we work hard, we also love what we do.  What's most important to all of us?  We're helping to improve local economies through business growth and expansion.  If you are upbeat and enjoy client interaction, possess attention to detail along with an excellent work ethic, have the right attitude and aptitude, and are looking to land yourself in a career with a very successful organization, we hope you’ll reach out and introduce yourself.  

Visit Growthcorp.com to learn more about Small Business Growth Corp.