Communications Specialist

Summary

Management of the Western New Mexico University brand reputation through the management and oversight of earned media and university storytelling to internal and external audiences.

Duties

1. Writes and edits copy for university-wide promotional and informational materials such as press releases, feature articles and brochures of impact.
2. Responds to requests for information from the media and public; distributes promotional materials, including flyers, brochures and press kits; prepares and presents information to internal and external sources.
3. Assists in designing, coordinating, and presenting marketing programs, publicity efforts, and advertising campaigns.
4. Participates in identification and resolution of related problems.
5. Plans or assists with planning and coordinating special events such as open houses, book signings, outreach and community events, press conferences and exhibits.
6. Serves as liaison to internal and external sources.
7. Provides a broad range of administrative and supervisory functions. Supervises assigned staff in accordance with WNMU personnel practices including recruitment, training, performance evaluation, guidance, etc. Participates in the process of ongoing personal and professional development. Maintains comprehensive communication among all contacts (internal and external). Models professional standards and ethics in accordance with WNMU philosophy.
8. Performs other duties as assigned.

Education/Background

Bachelor’s degree in strategic communications, journalism or related field, or two years of relevant work experience required. Bilingual (Spanish) preferred.

Job Knowledge

Ability to create, compose and edit written materials. Ability to gather data, analyze information and prepare reports. Ability to plan, organize and coordinate media activities and special events. Ability to use independent judgment and to manage and impart information to a range of clientele and/or media sources. Knowledge of marketing media and funding sources. Must have solid demonstrated knowledge of media and computer functions. Must be knowledgeable of University policies and procedures. Must be able to handle multiple deadlines and maintain accuracy. Must be sensitive to cultural differences within the University and community.

Working Conditions/ Physical Demands (With or Without Accommodations)

Normal office, may travel some within the community when needed. May be required to lift normal office equipment and materials. Visual acuity to read information from computer screens, forms and other printed materials and information. Able to speak (enunciate) clearly in conversation and general communication. Hearing ability for verbal communication/conversation/responses via telephone, telephone systems, and face-to-face interactions. Manual dexterity for typing, writing, standing and reaching, flexibility, body movement for bending, crouching, walking, kneeling and prolonged sitting. May be required to work additional hours or days depending on circumstances.