Branding & Marketing Coordinator for Baltimore Crisis Response, Inc.

Baltimore Crisis Response Inc.'s VISTA Member will perform activities to build marketing capacity and sustainability. For example, they will develop and implement a branding and marketing plan that will establish a framework for improving and empowering BCRI’s image, outreach, and community impact. The VISTA Branding & Marketing Coordinator will also create and maintain a public relations media plan for each department at BCRI that outlines which audiences will be targeted, across which channels, at what time, and with which message in order for BCRI to maximize its outreach to the community. One example includes creating “impact messages” that target certain demographics who need BCRI services. Additionally, the VISTA Branding & Marketing Coordinator will create and compile print materials, swag, and organizational messaging using the branding and marketing plan and distribute regularly to external stakeholders, clients, staff, and at recruitment or employer events.