Lead Generation Associate

Lead Generation Associate – Part Time (10-15 hours/week)
Hourly Rate: $20 - $23 per hour (Non-Exempt)
Reports To: Business Development Manager
Position Summary

The Lead Generation Associate (LGA) will play a crucial role in promoting and scheduling appointments for our Business Development Manager to increase the number of home care clients at SCS’s Home Care Project, Inc. Our LGAs are specialists in conducting in-depth research on prospects and finding innovative ways to set up meetings with decision-makers at hospitals, assisted living facilities, rehabilitation centers, health clinics and
physician offices. You are responsible for initiating quality sales conversations that ultimately lead to new business, helping to scale revenue at Sunnyside Home Project, Inc. 

The LGA will be working on multiple projects simultaneously, so attention to detail and organizational skills are critical. Reporting to and working closely with the business development manager, the LGA is responsible for booking quality meetings with healthcare professionals to ensure the growth of client referrals. Part of this position will include attending industry events and promoting homecare through written marketing collateral.
The LGA must be able to multi-task and possess a high degree of candor, discretion, and integrity.

Responsibilities
• Research and identify potential referral sources, such as Physician groups (IPAs), Associations, community groups caring for seniors with high Medicaid and Medicare populations. Develop and implement effective outreach strategies to build relationships with referral sources.
• Book meetings for the Business Development Manager to conduct presentations and demonstrations of our homecare services to potential clients and referral partners.
• Track and manage sales pipeline, ensuring timely follow-up and meetings arranged to ensure discussions for closure of deals.
• Analyze market trends and competitor activities to identify new business opportunities.
• Collaborate with internal teams to ensure seamless partner experience.
 

ESSENTIAL DUTIES AND RESPONSIBILITIES:
1. Research and identify potential client referral sources who clients can benefit from homecare services, such as hospitals, rehabilitation centers, and assisted living facilities.

2. Book meetings for the Business Development Manager to conduct presentations and demonstrations of our homecare services to potential clients and referral partners.

3. Track and manage sales pipeline using Salesforce, ensuring timely follow-up and meetings arranged to ensure discussions for closure of deals.

4. Analyze market trends and competitor activities to identify new business opportunities.

5. Collaborate with internal teams to ensure seamless partner experience.

6. Generate leads of client referral partners throughout Brooklyn, Queens, Bronx, and Manhattan.

7. Coordinate with the marketing and client service teams to understand the specific needs of clients to guide outreach efforts.

8. Model and encourage a positive culture underpinned by Sunnyside’s vision, mission, and values.

9. Track, document, and report on efforts, progress, and results.

10. Work with the Business Development Manager and the Marketing team to develop communication/PR plans to elevate Business Development initiatives.
11. Update the supervisor on the progress of assigned projects. Identify challenges to help redirect strategic
approach.
12. Perform other responsibilities as required.

Monthly Expectations
• At least 15-20 cold daily outreach activities to client referral partners.
• 10 new client referral leads each month.
• Schedule at least 3 client meetings per week with targeted leads

STANDARD OF PERFORMANCE
• Problem-solving attitude and strong interpersonal skills.
• The ability to maintain confidentiality.
• Attention to program goals and ability to meet monthly expectations.
• Ability to communicate well with staff, applicants, and referral partners.
• Ability to work well with diverse populations.
• Ability to manage multiple tasks and work well within the organizational structure.
• Ability to work flexible hours, including some evenings and weekends.
 

PHYSICAL REQUIREMENTS:
• Potential travel in NYC
• Extensive Screen Time
• The job requires prolonged periods of screen time, where the employee will be consistently engaged with electronic devices such as computers, laptops, tablets, or other digital devices. The individual will be expected to perform tasks that involve extensive use of these devices, including but not limited to data entry, research, writing, analysis, and communication.
• Be able to lift at least 15 lbs. of equipment and marketing content.
 

WORKING CONDITIONS/ENVIRONMENT:
Office setting and mainly outreach in the four boroughs (Brooklyn, Queens, Manhattan, Bronx).
 

QUALIFICATIONS:
• A proactive, self-starter mindset and excellent communication and interpersonal skills.
• Excellent organizational and time management abilities.
• An analytical, metrics-driven, and coachable mentality
• Ability to work independently and as part of a team.
• Proficient in Word, Excel, PowerPoint, Zoom, Microsoft Teams and Salesforce.
• Proven networking and relationship-building skills.
• Self-motivated, resourceful, and the ability to multi-task and be highly attentive to detail.
• Home Care experience is a plus.
 

SCS offers:

403 (B)retirement plan
Pre-Tax Transit Benefit Program
Employee Assistance Program
Pro-rated vacation and paid sick days
Pro-rated Holiday Pay
 

How to apply: Send cover letter and resume to "akakudji@scsny.org"  Indicate "Lead Generation Associate"- Your Name" in the subject line.
 

All positions at Sunnyside Community Services are filled without regard to race/color, religion/creed, national origin, age, sex/gender, sexual orientation, gender identity or expression, disability, pregnancy-related condition or lactation, military/veteran status, marital status, familial status, caregiver status, sexual or reproductive health decisions, height, weight, status as a victim of domestic violence/stalking/ sex offenses, predisposing
genetic characteristic, immigration or citizenship status, prior arrest or conviction record, credit history, salary history, unemployment status, pre-employment marijuana testing, union affiliation/activity, or for reporting or opposing discrimination on these bases or for reporting or opposing violations of workplace health and safety, pay equity or practices, or for participating in any internal o any legally protected status listed in the New York
City Human Rights Law (NYCHRL). All are encouraged to apply.
 

Sunnyside Community Services strives to address, explore, and educate all our stakeholders about the diversity of human experience and to advance and integrate racial equity and social justice into all organizational policies and programs. We believe that everyone, regardless of who they are or what they do for the organization, should feel equally involved and supported. Sunnyside Community Services represents a commitment to considering the whole person and how systemic barriers and access to opportunities can affect their well-being.
 

All positions at Sunnyside Community Services are filled without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, disability, HIV/AIDS status, veteran status or any other characteristic protected by law. All are encouraged to apply.
 

Equal Opportunity/Affirmative Action Employer.