Marketing Specialist
As a Marketing Specialist, you'll be the first marketing-specific hire at TruePrep. This role will let you use your interpersonal skills, writing skills, design skills, and analytical thinking.
You'll execute marketing campaigns that will help us 10x our revenue this year. These campaigns include (but aren't limited to) live events, online events, digital ads, social media, written content, and email marketing. You'll report directly to the COO, and work closely with the founder/CEO as well as the rest of the team.
IMPACT:
- You'll help plan many marketing campaigns, including running online webinars, running live events with partners, and launching ad campaigns
- You’ll get creative with marketing asset writing and design (landing pages, email copy, ad copy, blog posts, etc.)
- You’ll support team-wide marketing campaigns (tradeshows, product launches, etc.) that drive the company forward
- You’ll report on success metrics to marketing leaders on a regular basis as a part of our data-driven culture
SUCCESS METRICS
- Awareness - do campaigns grow awareness in our target market?
- Signups - do campaigns directly lead to new trial signups?
- Pipeline - do campaigns directly lead to new deals for the business?
YOUR SKILLS & EXPERIENCE
- Demonstrated desire to work at a startup
- 0-2 years experience in B2B marketing or sales
- Exceptional writing skills, with a focus on concision
- Honed interpersonal skills (this role will interact with partners, executives, customers, and prospects)
- Extreme attention to detail and organization
- Data-driven approach to work (tracking success metrics, A/B testing, etc.)
- Being comfortable with judging outcomes based on certain success metrics
- Play around with email subject lines, run tests on the website, etc
- BONUS: AI experience (ChatGPT, Claude, Writer, Jasper, or equivalent)
- BONUS: Marketing automation and/or CRM experience (e.g. HubSpot, Salesforce, Marketo)
- BONUS: Graphic design experience (Canva, Figma, Sketch, Illustrator, or equivalent)